The Vivid Stitch

Colorful branding for my personal cross stitch pattern business.

I began cross-stitching when I first moved to Chattanooga as something fun to do while I watched TV. However, I pretty quickly discovered couldn’t find any cross stitch patterns I liked, so I began designing my own. After a while, and many patterns later, I decided to do something with them all and open up an Etsy shop selling printable PDF patterns.

My pattern style is very rooted in symmetry and geometric shapes, rather than being more illustrative like so many other patterns you can find online. I also had fun finding different combinations of bright, bold colors to create eye-catching designs. I wanted the branding to mimic that, and in the end, I landed on a blocky, geometric logo that mimicked the squareness of cross-stitches and the hoops I framed my pieces in.