Email Marketing

A selection of email campaigns I created at Southtree and Bellhops.

The focus at Southtree and Legacybox leaned more towards multi-send, promotional email campaigns, usually with an intro, reminder, final day, and extender email included. Because of the number of emails in each campaign I had to make sure our customers didn’t get bored or annoyed enough to unsubscribe. I did this by introducing variety from send to send with different imagery, copy, and color - all while making sure they all tied together as a single campaign.

At Bellhops there wasn’t a very robust email campaign program, so I worked with their marketing team to establish one. We decided on a seasonal email campaign system that could be expanded into monthly emails. I created playful and visually eye-catching emails to emphasize the overall message that moving with Bellhops was stress-free and could even, shocker, be fun.